Writing for School Leaders

You understand that leadership is both action and words

You understand that a thriving school community requires effective communication

Course Structure

The course meets 90 minutes in mid-February, mid-April and late-July. The course dates are spread across the Spring and Summer to ensure that participants are able to implement the communication strategies and craft a stellar welcome letter setting the tone for the upcoming academic year.

Each participant also receives two one-hour feedback sessions. One in mid-April and one in late-July. The feedback sessions ensure that the outcomes of the course meet the specific needs of each participant.

Course is limited to 8 participants and exact dates are set based on the participants’ availability.

Course Goals

Participants will learn how to:

• Identify the key needs and expectations of stakeholders

• Design and implement weekly and/or monthly communications to staff, families and community partners

• Crafting written responses to local/national events

• Align responses to district’s public relation’s policies

Outcomes

Participants will leave the course with:

• A Welcome Letter for the upcoming academic year

• Key stakeholders communication needs table

• A communications schedule (including automated emails)

• Top 5 writing and revision strategies for successful communication